In today's rapidly developing automotive industry, consumer demands are becoming increasingly diversified, not limited to basic transportation needs, but also involving multiple aspects such as safety, comfort, and environmental protection.
With the continuous innovation of global automotive technology, products and services in the aftermarket are also evolving to meet the growing expectations and needs of consumers. At the recently held 2024 Frankfurt Shanghai Auto Show, as a leader in the global automotive aftermarket, DRiV demonstrated its deep understanding of the market and accurate grasp of consumer demand with its diversified product portfolio and cutting-edge technology.
At this exhibition, DRiV showcased its Champion, Ferodo, Monroe, Moog, Wagner, as well as commercial vehicle engine component brands FP Diesel, AE, PAYEN, GLYCO, GOETZE, N ü ral, and others; Guided by customer and market demands, showcase a multidimensional full range of product combinations and one-stop solutions suitable for passenger cars, commercial vehicles, and two - and three wheeled vehicles,
Faced with the continuously growing after-sales demand under the wave of electric drive for passenger cars, DRiV showcased at the exhibition the latest RIDESENSE electric shock absorber launched by Monroe, which adopts innovative CVSAe continuous variable electronic suspension technology.
This new technology not only improves the comfort of passengers, but also, through advanced sensors and electronic control components, can quickly adapt to changes in road conditions, enhancing the safety of vehicles.
This type of product is designed to meet the dual expectations of modern consumers for comfort and safety in driving experience. For example, for users who often need to switch between cities and highways, this intelligent adjustable suspension system will undoubtedly greatly improve their driving experience. This series of products is currently compatible with over 70 car models and will continue to expand its after-sales product range.
In addition, as one of the highlights of the exhibition, the Wagner sensor series made its debut in the Chinese market. Its one-stop sensor solution covers various types such as oxygen sensors and ABS wheel speed sensors.
This product has undergone strict and rigorous testing under the original factory standards, which not only improves durability but also provides consumers with a more reassuring choice. In practical applications, for example, Wagner's oxygen sensor will significantly improve the fuel efficiency of the engine, which means both environmental protection and fuel cost savings for daily car consumers. It is reported that Wagner has launched nearly 3000 products in its first batch, covering a comprehensive and diverse range of models, and will soon enter the Chinese market one after another.
Today, with the increasing popularity of electric and hybrid vehicles, the focus on green travel by DRiV has made many consumers feel its commitment to environmental protection. Its subsidiary Ferodo brand launched POWER+brake pads at the exhibition using a new generation of NAO ceramic material formula, which combines comfort and excellent braking performance, and can be adapted to various brands of vehicles such as Tesla, Mercedes Benz, BMW, etc.
The application of this green technology meets the demand of today's consumers for sustainable travel, especially when facing increasingly strict environmental regulations. Car owners are more inclined to choose products with significant environmental benefits.
At the same time, DRiV exhibition also covers diversified products in the commercial vehicle field, and users of commercial vehicles often pay more attention to the efficiency and cost of maintenance and repair.
The one-stop maintenance kit for commercial vehicle engines launched by DRiV not only provides a variety of engine components, but also focuses on helping commercial vehicle users reduce overall procurement costs.
This product design is aimed at addressing the pain points of the majority of commercial vehicle owners, and can effectively reduce downtime losses caused by the lack of individual spare parts. Therefore, when managing fleet operations, adopting DRiV's products can significantly improve economic efficiency and ensure the core profitability of car owners and fleets.
At the exhibition site, Mr. Liu Ningjun, Global Vice President of DRiV, stated that DRiV is committed to leveraging its strong OE supporting capabilities to accelerate market development in the Asia Pacific region and meet the needs of the after-sales market in areas such as networking, intelligence, and electrification. This market-oriented concept closely revolves around consumer needs and takes sustainable development as the starting point, demonstrating DRiV’s forward-looking thinking for the future market.
With the continuous development of the automotive industry, products and services in the aftermarket are also constantly evolving. As a leader in this field, DRiV demonstrated not only the combination of technology and products at the exhibition, but also a profound understanding of consumer needs.
In the future, in the competition of the global automotive market, only enterprises that constantly innovate and keep pace with consumer demand can stand undefeated in the fierce competition. Consumers will increasingly focus on the quality, environmental friendliness, and safety and comfort experience brought by technological innovation when enjoying the convenience brought by cars, ultimately forming a benign market ecology.